The Mini Library for Better Ads

Mini eBooks

Mini eBooks

5 quick guides designed to help you think, write, and present better ad ideas. From headlines and ad films to creative decks, this pack gives you the essential frameworks every copywriter should know. – Downloadable (pdf)

Mini eBooks

₹900.00 Inc GST


Book Preview 👇

How to create an award winning ad
A beginner’s guide to creating award winning ads that stands out and makes an impact.

Firstly, understand that it’s not rocket science. Sure, it’s not easy. But like most things in life, there’s a process in place and a couple of frameworks. This book goes right to the things that matter, and shows you how to create work that can potentially win at awards, from scratch.

How to write a bomb of an ad film

Turn your ideas into a compelling, high-impact script that leave audiences talking. Want to write ad films like the ones you see for Cred, 5 Star, Google, Dream 11? Here’s where you start. I’m going to show you the entire process – from cracking the idea, to scripting to fine-tuning it.

How to present your creative idea
Your go to guide to present your own idea in a deck to win over any audience. If you’re tired of hearing ‘maaza nahi aaya’, this mini-book is for you. The truth is, how you present an idea has everything to do with your idea being approved or rejected. Believe it or not, there’s a bit of a template that’s needed. I’ve been using this playbook my entire career, so you can’t go wrong with it.

How to design your own stuff
Master the art of translating your powerful ad copy into a ready to pitch design in no time. It’s 2024. You have all the platforms at your disposal. There’s no excuse for you not to know how to design your own ads. But how do you do it? Where do you start? I’ve done all the hard work for you, so you don’t have to do much. Just follow my lead, and I’ll have you designing your own creatives in no time at all.

How to write a goddamn headline
A supremely easy guide on how to write kickass headlines that grabs attention and sparks curiosity. Headline, hook – call it what you want. You can’t escape the fact that a really great headline is 70% of your job done. While a shitty headline can potentially ruin your lovely ad. Learn how to write one with a few case studies in this book.

Category:
headline
headline
headline

What You will get


How to Create an Award-Winning Ad

A practical guide to creating ads that stand out and make an impact. Learn the simple frameworks and thinking that can help you turn an idea into award-worthy work.

How to Write a Bomb of an Ad Film

Learn how to turn an idea into a compelling ad film script. From cracking the concept to structuring the story, this guide walks you through the entire process.

How to Present Your Creative Idea

A straightforward guide to presenting your ideas in a deck that wins people over. Learn the structure and thinking that helps great ideas get approved.

How to Design Your Own Stuff

Learn how to quickly turn your ad ideas into simple, presentable designs. Perfect for copywriters who want to mock up their own work without relying on designers.

How to Write a Goddamn Headline

A simple guide to writing headlines that grab attention and spark curiosity. Because a strong headline often does most of the work in an ad.

Meet Your Mentor & Guide

Bo

I’m Bodhi. I’ve been in advertising for a long, long time. And if you stay in one profession long enough, you either get moderately good at it, or you get bored af and quit. I’m moderately good at it. Of course, I wouldn’t have been, if I didn’t have some truly great fucking mentors pushing me when I first started off. And that’s honestly why I created this platform. To give you access to the things I’ve picked up along my career as an advertising copywriter.

Straight From the Happiness Factory

  • Radhika

    How to write an ad film is a short, detailed and action-packed book for anyone wanting to understand the creative process. When I read the part where Bo gives his creative perspective- I was so happy because rarely do you get to see what was the thought to implementation phase. So if you’re starting out and want a right guidance, this is your book.

    Radhika

  • Himanshu

    Show me another book that teaches you the A to Z of writing mindblowing, unforgettable ad films in under 30 minutes. Spoiler alert: You won't!

    Himanshu

  • Parita

    This one really answers the 'how do these ad guys pull off such crazy ad films'. It takes you deep into insight hunting, find insights that are very human, yet surprising and then build a narrative on them.

    Parita

  • Vanshika

    You must be thinking is it that easy? How can this topic be covered in a mini book? Will it actually be helpful? YES, it will be helpful. & Yes it will be that easy. Condition is you have to actually read the book! It’s worth every penny, so easy to understand & fun to learn from. And the prompts for practice also helped me in getting my creative juices flowing.

    Vanshika

  • Shikha

    An apt mix of theory, practical and a whole lot of Bo-style humour that will really teach you how to write a goddamn headline. What you see is what you get AND more - a must-read for anyone trying to crack that skill!

    Shikha

  • Super easy and practical. No BS, just straight-up guidance backed by solid examples. This mini book, more like a conversation, is perfect for building and refining your design basics.

    Stuti

  • You will end up designing a cool creative before reaching the end, where BO asks if you learnt anything

    Nishant

  • Ryn

    The one thing that REALLY hit home with this one was how indispensable the human element is in storytelling, and making sure to connect with what people need, rather than what they want. Or as I’d like to sum it up - this mini-book teaches how to put yourself in your audiences’ shoes.

    Ryn

  • Huda

    FLAWLESS to say the least. I struggle with presenting ideas and this book painted the picture pretty nicely I'd say. It is just a friendly reminder that you can open and read whenever, wherever!

    Huda

  • Harshita

    How to write an ad film is a short, detailed and action-packed book for anyone wanting to understand the creative process. When I read the part where Bo gives his creative perspective- I was so happy because rarely do you get to see what was the thought to implementation phase. So if you’re starting out and want a right guidance, this is your book.

    Harshita

Mini eBooks

Mini eBooks

5 quick guides designed to help you think, write, and present better ad ideas. From headlines and ad films to creative decks, this pack gives you the essential frameworks every copywriter should know. – Downloadable (pdf)

Mini eBooks

₹900.00 Inc GST


Book Preview 👇

How to create an award winning ad
A beginner’s guide to creating award winning ads that stands out and makes an impact.

Firstly, understand that it’s not rocket science. Sure, it’s not easy. But like most things in life, there’s a process in place and a couple of frameworks. This book goes right to the things that matter, and shows you how to create work that can potentially win at awards, from scratch.

How to write a bomb of an ad film

Turn your ideas into a compelling, high-impact script that leave audiences talking. Want to write ad films like the ones you see for Cred, 5 Star, Google, Dream 11? Here’s where you start. I’m going to show you the entire process – from cracking the idea, to scripting to fine-tuning it.

How to present your creative idea
Your go to guide to present your own idea in a deck to win over any audience. If you’re tired of hearing ‘maaza nahi aaya’, this mini-book is for you. The truth is, how you present an idea has everything to do with your idea being approved or rejected. Believe it or not, there’s a bit of a template that’s needed. I’ve been using this playbook my entire career, so you can’t go wrong with it.

How to design your own stuff
Master the art of translating your powerful ad copy into a ready to pitch design in no time. It’s 2024. You have all the platforms at your disposal. There’s no excuse for you not to know how to design your own ads. But how do you do it? Where do you start? I’ve done all the hard work for you, so you don’t have to do much. Just follow my lead, and I’ll have you designing your own creatives in no time at all.

How to write a goddamn headline
A supremely easy guide on how to write kickass headlines that grabs attention and sparks curiosity. Headline, hook – call it what you want. You can’t escape the fact that a really great headline is 70% of your job done. While a shitty headline can potentially ruin your lovely ad. Learn how to write one with a few case studies in this book.

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